JOURNAL
People
power.
sep 2023
Stories have the potential to change behaviour.
Documentary is a medium through which we can shed light on important issues and engage viewers on a deep emotional level. They serve as catalysts for change by connecting audiences to real people, real stories, and real experiences.
People-led stories are the lifeblood of ethical documentary filmmaking. They place individuals and their experiences at the forefront of the narrative, giving a voice to those whose stories might otherwise go unheard.
These narratives resonate with audiences because they are authentic, relatable, and most importantly, driven by human struggle, aspiration and determination.
Empathy is a powerful force.
Empathy is a powerful force, and documentary has the unique ability to evoke this emotion in viewers. When audiences connect with the people – when they walk in their shoes and experience their struggles and triumphs, empathy takes root. It is this empathy, rather than sympathy, that can drive behaviour change.
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