Sep 5, 2023

The power of
people-led stories.

In documentary film there exists a central truth: stories of people have the potential to change behaviour in others.

Catalyst for

Documentary is a medium through which we can shed light on important issues and engage viewers on a deep emotional level. They serve as catalysts for change by connecting audiences to real people, real stories, and real experiences.

At Reelmedia, our passion lies in crafting documentary films that harness the transformative power of people to inspire action and drive positive societal change. In this journal, we’ll delve into the role of people-led narratives in influencing behaviour and fostering a more ethical world, through factual video production and filmmaking.

Documentary is a powerful tool for change because it allows us to see the world through another’s eyes.


Empathy not

People-led stories are the lifeblood of ethical documentary filmmaking. They place individuals and their experiences at the forefront of the narrative, giving a voice to those whose stories might otherwise go unheard. These narratives resonate with audiences because they are authentic, relatable, and most importantly, driven by human struggle, aspiration and determination.

Empathy is a powerful force, and documentary has the unique ability to evoke this emotion in viewers. When audiences connect with the people – when they walk in their shoes and experience their struggles and triumphs, empathy takes root. It is this empathy, rather than sympathy, that can drive behaviour change.

We are the

At Reelmedia, we believe that documentary film has the power to drive behaviour change, by highlighting people-led stories. By placing individuals and their experiences at the forefront, these narratives foster empathy and inspire action.

As humans experience multiples crises, from climate change to human rights issues, it is more vital than ever to harness the transformative potential of people-led storytelling to create a more ethical and compassionate world. Through the skilled application of video production techniques, we can amplify these stories and make a lasting impact.

Recent journal entries.