What is a story.
Without stories, it is impossible for someone to connect to information.
The importance of story.
Stories affect everyone. From their creation to their reception, every story has an impact. The stories told in feature films can leave a viewer with a multitude of emotions. Think about how many films have stayed with you after watching them. The stories told in the daily newspaper for instance also influence your emotional state of being. They allow people to digest often complicated political and social events by applying the principles of storytelling. It makes the reader or viewer understand. Even statistics and facts tell a story – the depletion of value in a stock tells a story of potential loss and misfortune and vice versa. Without stories, it is impossible for someone to connect to information. Stories allow for change and meaningful impact.
The power of storytelling for social change.
Storytelling can move audiences to reconsider life as they know it. It can inspire, inform and motivate action. We believe that everything we produce should tell a story of change. Through documentary film, multimedia and campaigns, we learn new information about the world and our place in it. Likewise, children’s education also depends on storytelling. We learn at a young age to tell stories so that we can share our life experiences and stand our ground in the world. Our being is influenced by stories every day which results in our behaviour changing. Storytelling is this powerful because people connect and identify with it, initialising the thought of change.