JOURNAL
Shaping the
narrative.
OCT 2024
Storytelling has evolved to be more concise.
Social media has transformed the way stories are told, ushering in new trends that cater to rapidly changing audience behaviours and preferences.
In a digital landscape where attention spans are short, storytelling has evolved to be more concise, visually driven, and interactive, making platforms like TikTok, Instagram, and YouTube essential tools for creators.
Short-form video content is at the forefront of this trend. Platforms like TikTok and Instagram Reels have redefined storytelling by prioritising bite-sized, visually engaging narratives that can be consumed in seconds.
Trending audio, quick cuts and creative transitions.
These short videos leverage trending audio, quick cuts, and creative transitions to keep viewers hooked. The success of these formats has pushed brands, influencers, and everyday users to find new, impactful ways to tell stories that fit within a limited timeframe while still delivering emotional or informative messages.
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