A green recovery post-COVID19.
The Powering equality for a green recovery campaign foregrounds women as empowered agents of change in the fight to achieve a green recovery from COVID-19. The campaign overturns gendered stereotypes of the role of women, by emphasising their unique position as leaders in climate action. It highlights the positive impacts from women-led renewable energy projects.
What did we do.
Campaign design, Story development, Social media assets, Photography, Documentary film production, Film editing.
In Asia, women running renewable energy enterprises are paving new pathways not just for themselves but for the future of their communities. These female entrepreneurs are leading their communities towards a sustainable future.
Foregrounding powerful imagery of women was a priority across all of the campaign content, promoting female entrepreneurs’ as ‘Climate Champions’. We based the style around illustrated portraits of each featured contributor created by tracing over photographs taken in the field.
1000 women entrepreneurs have been supported through the installation of renewable energy technology across Asia.