In drought-affected Somalia, only 52% of the population has access to a basic water supply.
Many water sources are drying up, forcing some children to walk up to 50km a day for water, which is often contaminated with life-threatening diseases.
Working with UNICEF, we designed a hidden camera social experiment video as an innovative way to confront passers-by.
In order to make a purchase, members of the public were asked to consider how far they would walk for water.
The final film was distributed on World Water Day across all of UNICEF’s country offices.
After 1 month, The real price of water had 28 million views on Facebook. Later that year, the film won two Gold Awards in The Lovies 2018.
Only 52% of the population
in Somalia have access to a
basic water supply.
Our work on this project included concept development, script, logistics, filming and post-production.
We used three Sony FS7 cameras shooting on the Sony G 28-135mm lens, and multiple radio microphones were placed around the water stall.