Happy families
grow together.
NATIONAL CAMPAIGN
UNICEF | NATIONAL CAMPAIGN | LAOS
Created with UNICEF Laos, this nationwide behaviour-change initiative aimed to improve a child’s prospects during the first 1,000 days of life. It promoted breastfeeding and complementary feeding practices using character-led storytelling and a quirky, colourful visual identity.
“From concept to delivery, Reelmedia demonstrated rigorous production processes and attention to detail throughout.
JANNEKE BLOMBERG, UNICEF
Our
work.
SCRIPT-WRITING
PRODUCTION LOGISTICS
GRAPHIC DESIGN
COPYWRITING
FILMING
PHOTOGRAPHY
EDITING
ANIMATION
A national campaign for UNICEF design to give children the best start in life.
Happy families grow together was a national behaviour-change initiative aimed at improving feeding practices during the first 1,000 days of life.
By conducting Focus Group Discussions across rural, urban, and semi-urban communities, we tailored the messaging and content to the cultural nuances of each setting. This ensured that the campaign resonated deeply with diverse audiences.
Using video and graphics-based materials, we created engaging, actionable content that families could easily integrate into their daily lives.
Through strategic, culturally relevant content, we helped raise awareness and drive lasting improvements in feeding practices, supporting the health and well-being of families across Laos.
- Copyright 2024 Reelmedia Film Ltd.
- Company number: 10123231