Social media video.
Escaping the mines.
In Burkina Faso, many children are forced to forgo an education to work in one of the many artisanal mines that pepper the country. Here, children work back-breaking days searching for gold to earn money for their families. The mines are dark and dangerous places, and many children get injured through their work.
What did we do.
Scriptwriting, Film production, Film editing.
Children as young as 11 work in the mines and quarries in Burkina Faso, risking their health and their lives for very little money. We were tasked by UNICEF to support their communications and create a short, impactful social media video, illustrating their work helping children escape the harsh reality of the mines and enrol in vocational training programmes.
In this poverty-stricken region, deep in the arid Sahel belt, the money earned from mining outshines the benefits of education.
From concept to delivery.
We worked with UNICEF on location at Dori mine where we captured the story of one boy who had been supported by UNICEF’s programme. Like most children in the mines, from age 11 he had been sent to work to earn money for his family. Dreams of another life felt hopeless until UNICEF came and offered him a place on a training course to become a mechanic.
To date, UNICEF has helped 25,000 children leave the mines and learn skills that help them to build successful livelihoods for themselves and their families. Getting out alive received high traction on social media, instigating important conversations around UNICEF’s work and the wider issues that impact child labour in the Sahel region.